bit.ly blog - Bit.ly + Google Analytics Campaign Builder Tool

Bit.ly + Google Analytics Campaign Builder Tool

In response to requests from many users for deeper integration of bit.ly with Google Analytics, we’ve built a simple Google Analytics campaign management tool.  To get a copy of the campaign tool, go to http://bit.ly/ga-campaign-tool and choose “File > Create a copy.”



This campaign tool allows you to segment marketing efforts by applying different keywords to campaigns you run across different distribution channels. Start by entering a long url in the first column, then add as many campaign parameters as you want. For example, a promotion for a feature on your site might look like:

bit.ly blog - Bit.ly + Google Analytics Campaign Builder Tool

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