Friday, February 07, 2020

Warren Buffett's Rules for Investing Inspire REAL Wellness Rules for Thriving and Flourishing

Warren Buffett's Rules for Investing Inspire REAL Wellness Rules for Thriving and Flourishing
By Donald Ardell


Introduction: Financial and Personal Investing
Warren Buffett and I have something in common. We are both unofficially, arguably and more or less fondly known as The Greatest, he as the world's greatest stock investor, I as the world's greatest REAL wellness authority. (So far, I'm the only person writing about REAL wellness, which puts me at the head of this impressive category.)
Warren is the CEO of Berkshire Hathaway - he has $85 billion in his bank accounts; I have not founded anything, my bank accounts are more modest than Mr. Buffett's but uncannily, Mr. Buffett's views on investing parallel my own on matters of wellbeing.
I'll explain how my views on health-related matters mirror Warren's convictions about investing in stocks. Well, if not quite mirror, then certainly bear a vague resemblance if you look hard enough for such confluence.
I believe the best way to thrive and flourish, and to do so with minimal reliance on doctors, drugs and medical treatments, is to understand and adhere to a REAL wellness lifestyle. The REAL in REAL wellness is an acronym, representing the dimensions of reason, exuberance, athleticism and liberty. A set of lifestyle principles in each of these four dimensions complement Warren Buffett's rules for investing.
Rules for Investments of Two Kinds
I discovered this alignment in good part by virtue of my personal acquaintance with The Greatest authority on the Sage of Omaha, namely Robert P. Miles. Bob is the author of top-selling books about Mr. Buffett, including The Warren Buffett CEO: Secrets From the Berkshire Hathaway Managers and 101 Reasons To Own the World's Greatest Investment: Warren Buffett's Berkshire Hathaway.
My impressions of the link between Mr. Buffett's rules and my ideas about REAL wellness were also supplemented somewhat by two short investment articles. One was Stephanie Loiacono's Rules That Warren Buffett Lives By (Investopedia, June 24, 2019), the other Seth Spears Warren Buffett's Ten Rules of Success (Spears Marketing, January 23, 2012).
There are many investment rules attributable to Mr. Buffett, many of which he actually expressed. Let's look at these genuine rules that are most reflective of and consistent with REAL wellness principles. I'll state ten Buffett rules, then comment on each.
Rule No. 1: Never lose money.
In the case of REAL wellness, do all you can to never lose your health. This rule cannot be left to chance. You can't do much about many of the primary factors that affect your wellbeing (e.g, biology, culture and environment), but a positive health enhancing lifestyle is in your hands.
Rule No. 2: Never forget rule No. 1.
Ditto REAL wellness.
Rule No. 3: If the business does well, the stock eventually follows.
If your culture and environment are supportive (i.e., friends and family model healthful lifestyle attitudes and behaviors, you are likely to follow suit. Choose friends wisely and, if necessary, put distance between yourself and oafish, course or behavioral hooligan relatives.
Rule No. 4: The most important quality for an investor is temperament, not intellect.
To thrive and flourish, focus on emotional and psychological attitudes and beliefs that promote serenity, adaptability and plentiful exuberance.
Rule No. 5: The stock market will experience swings - stay focused on investment goals and remain steadfast during market turbulence.
Life is shaped by random events; control what you can with wise personal choices, knowing setbacks will visit even the most conscious and prudent among us.
Rule No. 6. Reinvest your profits.
This rule implies taking care to protect your assets, that is, avoid risking capital needed for the common wants of living well. From a wellness view, the lesson is don't jeopardize foundation resources (e.g., physical mobility) with thrill-seeking for momentary gratifications.
This, of course, is difficult to impossible for the very young and most teenagers, but for settled adults it's doable and wise. In old age especially, guard against momentarily attractive excesses (e.g., wild parties, drugs, excess alcohol and associations with shady or deplorable characters).
Rule No. 7. Be willing to be different.
Don't hoard your insights and ideas on matters consequential. Exercise your right to discuss all matters of momentous, grave and material. Do so with frankness, skill and consideration of varied audiences. Identify the nature and soundness of your unpopular opinions, and then be different at strategic times, or just have fun with your mates, especially on matters tied to politics, sex and religion.
Rule No. 8. Be decisive. Mr. Buffett puts it this way: never suck your thumb.
This of course means support yourself after you have made choices, eschewing inordinate or boundless mulling to the point of paralysis. Such sulking leads to disorienting stress, loss of opportunity and/or the appearance of being fearful and weak. Even when decisions prove dubious or worse, if you acted on the best available information, your errant choices deserve (self) respect. Learn from experiences good and otherwise and move forward, wiser and steadfast, resolute and unflinching.
Rule No. 9: Be Persistent. Cultivate tenacity and ingenuity.
If it were easy to think critically, overcome dogmas, resist flimflam artists, scammers and superstitions, live exuberantly with ample joy and meaning, dine well (healthfully) most of time, look good and be fit and live pretty much the kind of life you cherish, who then who would not do so? Not many. Living well in a manner that optimizes wellbeing and enables thriving and flourishing requires that Mr. Buffett's 9th rule for persistence in investing be applied to how you live. That is, you must be decisive - do what you must to cultivate tenacity while guide yourself with ingenuity in ways both mental and physical.
Rule No. 10. Know what success really means.
How will you understand if you are sick or well, happy or sad, a success or failure, fit or unfit, alive or nearly dead unless you have a clear sense of what it means to be on the brighter side of these and other dichotomies? Develop an inquisitive nature about the meaning of superb health beyond mediocre norms. Seek insights on what is possible regarding your exercise capabilities, given your age, current functional state, resources and general situation - then assess ways to transcend just getting by, in a state or low-level normalcy, like most others you observe. Discover the nature of exceptional functioning and the multiplicity of ways to move further along in the direction of high capacity living.
Summary
Mr. Buffett fully understands that even with the mind-bending quantity of riches in his personal accounts, the quality of his existence is not thus measured. Instead, his success derives from decades of disbursing resources that mitigate global problems, allay miseries and enable opportunities for the many. Ultimately, it is the manner in which he uses his capacities and the unique role he plays in life that reflects his inestimable persona, the most valued element of worth and merit.
If you want to draw attention to your ideas, find someone with whom you can link to them. In doing so, you will appear more sensible than you really are. I don't wish to boast about this, but I don't think I could have adopted a better model for REAL wellness rules than Warren Buffett.
I hope he won't mind.
(Postscript - Response from Robert P. Miles):
I've often thought that Don Ardell and Warren Buffett are brothers from different mothers. While you and Warren don't share nutrition (he drinks six cherry cokes per day, doesn't like vegetables, exercise or water - he favors See's Chocolates and Dairy Queen sundaes - 300 to 600 calories), you two nonetheless have many things in common.
You both are octogenarians, have younger wives, are politically like-minded, frugal, agnostic, unconventional thinkers, ravenous readers, excellent communicators and seem to be squeezing every drop out of life or, as your idol Ingersoll advised, suck the orange of life dry.
Finally, I suspect that you might both prefer, when the end comes at last and a parade of celebrants file by your respective caskets, that nobody suggests that Warren was the wealthiest, or Don was the fittest, but rather that Warren and Don were certainly among the oldest.



10 Rules to Excel in Internet Marketing

10 Rules to Excel in Internet Marketing
By Prashanth K


New to internet marketing? You are all excited about internet marketing, and about to bamboozle the world?
Hold on, and seek newbie advice. Though I am not earning billions of dollars, I sure can give out free advice on what to do, and what not to do. Before we start, take note - this is not read and forget stuff. Be a good newbie and take a print out of this, and hang it somewhere safe.
[if you are old to internet marketing, please stop here and go browse something else. I do not want you to excel more than necessary.]
Without getting trapped by saying more, I present to you the core 10 rules that (should) help you excel in internet marketing.
1. Internet marketing = not a get rich, and retire to Hawaii scheme
Internet marketing is a great business venture, and you have to look at the business for what it is.
Although there are more than a few options to earn income on auto-pilot and in a passive way, it is not going to make you rich in 21 days. When someone mentions such scheme, it is safe to assume that they are crazy. Run away as fast as you can, and get away to safety.
What this business does offer you is more control over your destiny, and that is what all of us here love about it.
2. Diversify
Never invest only in one channel, and dream about success. No matter how successful you get in one venture, always be open to the next big thing. You never know what clicks, and you never know when changes are going to hit you. And, change it will.
You should not trust any one method of earning money as guaranteed income. If you believe in that method, give it your body and soul by all means. But, keep an eye open for the next method that you see, or think of. You are in for the long haul, never let a method fail you.
For example, if you are earning money through blogs, do not shy away from affiliate marketing or email marketing. You never know where the big cash comes from the next time. Have your finger in as many pies as you can. (but do remember that you have only so many fingers!)
3. Go short, think long
Keep a sharp focus on what you want to be in the long term. Write down you goals, and paste them next to this print-out of these rules (remember that I told you to print out these rules? That was 2 paragraphs ago.).
The goals may be financial (earn million dollars per month by 2020), related to self-development (learn SEO by April) or even philosophical (convert at least one human to a martian).
At the same time don't let go of the current. Your PPC may earn you cents per click, but that is what is getting you $100 today. It may not add up to the million in 2020, but it is important today.
4. Focus on what matters
Yes, you can create a website after learning Drupal. You can write 10 articles per day for each of your 4 websites. And, you can debug problems due to the latest version of PHP. At the end of the day you can also adjust your tax returns, and take the garbage out.
Take a step back, and ask yourself - do you really want to do that? (OK, let's exclude the garbage from there.)
List your priorities. Have time to plan the future, and shift the goal post. Have more time to connect with the world, see what is happening, and how you can align to the changing world. Remember, I said that you have only so many fingers for the pies.
Choose what you want to do, and drive for excellence. For e.g. you may want to choose Wordpress, and outsource for quality content.
5. Be Organized
Do not scramble to keep everything together. If you are forgetful, maintain a diary. Everyone loves you when you are organized, including yourself!
Use any number of free tools to plan your online life.
  • Google Keep for taking notes
  • Asana for simple project management
  • Zoho CRM for maintaining a list of clients
  • Not a tool, but spend time to keep your inbox clean. Create folders to sort and contain your mails.
For Windows users - have a clean desktop for God's sake.
6. Don't trust the experts
They don't know everything, they just act like they do. Especially, don't trust experts who are earning $1 million today, and have an immediate urge to share that secret with you.
Put yourself in their shoes. Will an expert earning 1000 dollars per day be writing a crappy ebook of 15 pages, and selling that to you for $10?
I have talked about expert advice a few times. There are a few good people out there. But until the time *you* have seen enough of them to trust them, make your own path.
7. Don't trust all those "proof of income" and "fan testimonials"
It is easy to show PayPal income that does not belong to the claimed source of income. It is really easy to morph an image. A couple of zeros is all it takes for an expert to become what she is.
Be wary of the proof of income. If they are earning so much money, why would they bother teaching you the secrets? After all, you are competition.
Testimonials are made up. period. Especially the ones that say " I followed the expert's advice, and am already earning $100 in one day". It is unfortunate that the really informative, good, and not-so-good comments are buried way to oblivion. If there is no single negative comment, you need to be cautious about jumping on to the bandwagon.
8. Respect your readers, clients and peers (yes, even the experts)
No matter how frustrated the other side is, they are still human beings (last I know MIB does not allow aliens to use internet for gain).
Give a lot of respect. Don't swear. Don't take yourself too seriously. Don't give in to hubris.
Be humble. Apologise when in fault, and move on.
Do not spam people. Be weary about "spray and pray" schemes that spam websites (I am guilty of it at least once). Do your bit to make internet and internet marketing a friendly place, and see others returning the favour.
9. Don't fire your boss
If you earn two thousand today, wait to see another two months. Give it time to mature, and gain confidence in what you are doing. Play around to see what works, and how sustainable is it. Only after that, think of coming out of your day job.
10. Be positive
Last, but not the least - feel good about what you are doing, and have high hopes. Internet marketing is hard work, but thoroughly enjoyable. You get the luxury of being anywhere, and a possibility of earning enough for a pleasant life.
Stay focused on the goal. Work hard to make it happen. The formulae of success are out there to see, and begging to be followed. You just need the will power, energy and intelligence to pick the right choice and pursue it. Throw a bit luck somewhere in there, and you will succeed.
What do you think? Do you have any other suggestions to the golden 10 rules to excel in internet marketing?
For anyone new, Internet Marketing is a hard place. It will not stay that way for long, but in the meanwhile you will loose a few dollars, spend a considerable amount of time in pursuing wasted opportunities, and in general be dissatisfied with life.
Join me in handing out a better message to our peers.
Visit http://technosanct.com for more such articles.



Thursday, February 06, 2020

ClickBank Affiliate Dream Tools




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Wednesday, February 05, 2020

Your 2020 Guide on How to Get the Most Out of Video Marketing

Your 2020 Guide on How to Get the Most Out of Video Marketing
By Susan Friesen


Video Content Marketing Trends & Tips

In the past few years we've seen a massive increase in video content popping up online, and there's no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales.
According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.
Some other benefits include:

  • It's good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve.

  • It's a timesaver. It doesn't take long to create short yet engaging clips in comparison to writing an article or blog.

  • It's affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.

  • It gets attention. People may scroll through written words, but most will at least give a glance to interesting footage.
As we head into 2020, here are three video content marketing trends you can expect to see going forward.

  1. Vertical videos. Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones.
Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.

Even Netflix uses vertical digital marketing videos to showcase previews.

  1. Live streaming. This refers to anything that is recorded and broadcast in real time. People like to feel like they're being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral.
We've seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.


  1. In-video shopping. So far, it seems to be largely clothing retailers who are leveraging this tactic.

    How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item.
A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.

Now that you've got an idea of what's going to be popular in 2020, here are some ways to incorporate engaging footage into your campaigns this year.

  1. Use your landing pages.
A survey by marketing technology company Eyeview showed that video on landing pages can increase conversions by 86%. It's a great way to increase search rankings, as Google's algorithms are increasingly prioritizing websites with this type of content.

Other advantages: It can lead to more social shares, build trust and awareness and reduce bounce rate.
Shopify created an inspirational brand montage that lives on their homepage. It explains what they do, highlights different customers and announces they now support one million businesses.

  1. Blogs and articles.
Did you know blog posts can be just as valuable as a landing page? Think about filming your post instead of writing it (or do both), and you've easily increased the odds of that info reaching more visitors.

Moz, which is considered an SEO authority, found that showing a clip with blog images and text increased reach by 3X.
One of our clients, Financial Recovery Institute, uses it in a blog to tell a story.

  1. Emails and newsletters.
The digital marketing videos you create will depend on your objectives and goals. For example, are you announcing a new product, an event, or a course you want people to sign up for?

You could also use email to give people a sneak peek of longer footage on your website. Once you've decided what you're promoting, you can begin shooting.
Something to note: There are over 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail. Some of them don't support the requirements for using clips in emails.
Several of the popular email newsletter services like AWeber and MailChimp make it simple to share what you film by using a screen capture and linking the image to the original content.
That way, a user can just click on the image in the email and be directed to your clip. Want to learn more? Check out our recommended email newsletter providers.

  1. Social media platforms.
A solid social media strategy is essential, and you only need to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how big a role video plays for companies.

Some formats you could shoot for social media include:

  • How-to guides

  • Q&As

  • Behind-the-scenes glimpses

  • Events

  • Interviews

  • Unboxings (if you have a physical product)
It's important to remember that each social media platform has rules around how long your digital marketing videos can be. Here's a quick reference guide:


  • Facebook allows you up to 240 minutes (though you probably wouldn't want to use all that time),

  • Twitter provides 2 minutes and 20 seconds.

  • Instagram gives you one minute if shared as a post, 15 seconds as a story and up to 1 hour as a live or IGTV video.

  • LinkedIn has a 10-minute limit.

  • Snapchat allows 10 seconds.
Make sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than those on Twitter, for example.

We can't possibly cover every platform or video content marketing strategy out there, but I hope this has given you some ideas on how to use this valuable tool in 2020.
Remember: No matter what you're creating or selling, it's all about storytelling. It's time to tell the most authentic and compelling stories you can about your products or services!
And if your organization needs help with social media marketing, it's best to find a qualified service provider who understands the specific nuances of the different social channels and what works best on each.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Visit� http://www.ultimatewebsiteguide.ca �and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".



Tuesday, February 04, 2020

2020 Way to Make Passive Income




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2020 Way to Make Passive Income
This is called generate passive income. But what about generating passive income



2020 Way to Make Passive Income




Watch this Video
2020 Way to Make Passive Income
This is called generate passive income. But what about generating passive income