Every Internet business today requires something more than the ordinary to lure more potential business leads or customers.
Modern consumers who are fast embracing progressive technologies want or demand more from businesses to captivate them.
Visual marketing tactics are creatively deployed to woo potential business leads over text-based marketing strategies; and many marketers are experiencing the dynamics of video marketing.
Animated videos are fun and entertaining to capture the attention of most audiences regardless of categories.
The business message is presented in a light and fun manner that is easy to follow. More interest is generated in the viewers of animated videos than ordinary videos.
This is an excellent online marketing approach for complex businesses whose concept and structure is difficult to grasp, especially for the first time. Animated videos take the stress out of the ‘getting it’ with a diverted focus in well presented animation.
When the viewer is relaxed, understanding becomes easier at a faster pace. The viewer would not mind repeated viewings of the same video until a clear understanding of the business message is procured. Hence, animation videos are dynamic to explain complex business concepts without complicating them unnecessarily.
Lowers Bounce Rate
When animated videos are used in online marketing campaigns, the bounce rate is notably lower with an indication of a higher opt-in to the business mailing list or an increased conversion rate on sales.
Many online businesses experience a high bounce rate from hard-earned leads generated and directed to their website without activating the desired call-to-action.
With well planned and designed animated videos, web viewers are engrossed and intrigued to take the directed course of action that favors the brand and business. This reduces the bounce rate where web traffic does not leave the website it is directed to without making a purchase or fill in the opt-in form on the webpage. Aggressive business marketers who manipulate video marketing are able to grab web visitors’ attention quickly if their promo video is dynamic and interesting.
These web visitors would not be leaving the web page so fast; the longer they stay on the webpage, the more likely they would incline towards the brand and business to the benefit of the business.
