Keyword Research to SEO Strategy

The SEO Pro's Secret Path
by Mark Nunney,

The SEO Pro's Secret Path Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro, Mark Nunney, introduces the process so you can apply it to your own site.

Key points
* Find groups of keywords (keyword niches) that your target customers search with.
* Research each keyword niche - its size, the competition, your site's current traffic and sales from it.
* Compare and prioritize your target niches in order of profitability.
* Your prioritized list of keyword niches is your SEO strategy.

Before they do any work on a site, professional SEOs use keyword research to find the groups of keywords - the keyword niches - they want to target. Then they prioritize those niches and the result is their SEO strategy. The path I take includes the following steps:
* Find relevant keyword niches
* Evaluate your keyword niches
* Prioritize your keyword niches Let's look at that in some more detail...
Find possible keywords and niches Find groups of keywords (keyword niches) that your target customers search for using the following methods: * Read the trade press * Look at competing websites
* Look at your site’s existing traffic – what keywords bring the most sales?
* Use your own market and product knowledge
* Enter significant keywords into Wordtracker’s lateral research tool Wordtracker's lateral search tool Here’s how to use Wordtracker’s lateral search feature - the excellent ‘Related Keywords’ tool - for finding more possible niches to target…From the Wordtracker home page, go to the Keyword Universe tool:
(You'll need access to the subscription-only version of Wordtracker - take a free trial here) Keyword Research to SEO Strategy

Blogged with the Flock Browser