What’s Hot and What’s Not in the SEO Virtual World

SEO: What’s Hot and What’s Not

Many old SEO strategies have become obsolete, for example ranking for keywords that no one ever searches for – you know, those “ego boosters” that show your site on the first page of Google. Submitting your site to thousands of web directories to get links and submitting your site to the search engines to get indexed are two techniques no serious SEO even considers anymore. Webmasters still believe that exchanging links is the magic answer to higher rankings (they do still play a minor role in Google PageRanks), and many are still obsessing over duplicate content penalties (which we discussed in a past SitePoint article). All these techniques are today used by the inexperienced SEO and by the “old school” DIY who fail to understand the dynamics of Web 2.0.

The New SEO 2.0 Trends

Web 2.0 is a social entity, and obviously SEO for Web 2.0 needs to be social.

Building social networks on Facebook, LinkedIn, Bebo, YouTube, FriendFeed, Twitter and the like, is only one aspect. If you build them, the followers will not necessarily come. You have to give visitors a reason to become members of your community, and more importantly, you have to give them a reason to click on the links you submit to their attention if you want to fully benefit from the “network effect” so many web marketers are talking about today. Twitter is the perfect example of how this “network effect” can be beneficial. For example, Dell managed to make $3 million in revenue using Twitter to announce special offers and to communicate with their consumers.

SEO: What’s Hot and What’s Not

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