According to a May 20, 2009 entry post on the YouTube blog (http://youtube-global.blogspot.com), users upload a total of 20 hours of video to YouTube every single minute. That translates to about 28,000 hours of videos uploaded to YouTube everyday! Just imagine how easy it is for you and your video to drown and go unnoticed in the unceasingly and rapidly rising sea of online digital video. According to YouTube product manager Matthew Liu, this scenario is what motivated them to come up with YouTube Promoted Videos, a tool/program which allows anyone on YouTube to promote their videos, including you but, with a fee of course!!!
The YouTube Promoted Videos program is built on the AdWords Auction System. If you don't know what the AdWords Auction System is, in a nutshell, it allows you to set the maximum price you are willing to pay for every click your ad gets (otherwise known as your maximum cost-per-click). Along with that, you also express through the system how much you are willing to spend on ads per day (or your daily budget), preventing your advertising costs from ballooning uncontrollably and do you more damage than good. This is exactly how Google Ads work from an advertiser's standpoint.
And very much like AdWords, Promoted Videos can help content creators market their content more effectively within an audience that is specifically interested in their videos. The only thing that differentiates Promoted Videos from AdWords is that the Promoted Videos advertising model is designed to serve marketing and promotional objectives targeted to YouTube.
YouTube Blog
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