t’s a common misconception that the entire goal of link building is to get more links. You look at the top pages ranking for your keyphrases and see they have a lot of sites linking to them and assume you need to get a similar amount of links if you want to compete. But not all links are created equal. Nor should they be. Some are going to be far more valuable than others. Links with little value create noise against the signal in your link profile. And not all link profiles are the same as sites develop links in their own way. If your link profile is skewed in one direction you want to put a little balance back into your profile. Todd Malicoat has in an interesting post about Balancing the Link Equation, which I’d encourage you to read so your links appear more natural. The post is a year old, but I think everything mentioned still applies and it’s still good advice
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