3rd Key Component to Social Media Marketing Optimization

“Syndication is the act or process of syndicating” ( Dictionary.com) where syndicating is “to publish simultaneously, or supply for simultaneous publication, in a number of newspapers or other periodicals in different places: Her column is syndicated in 120 papers.” (dictionary.com)

Up till recently, the term syndication was more used as reference to newspaper or television (traditional media), but with the explosion of internet, syndication is more commonly known as RSS -Really Simple Syndication- and Wikipedia defines it as follow: 

RSS (most commonly translated as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering into the reader the feed's URI – often referred to informally as a "URL" (uniform resource locator), although technically the two terms are not exactly synonymous – or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds."

As Internet Marketers, we all know the power of the famous icon and most of us are using RSS functions to make sure our blog content is widely read and followed.

Content Syndication: the 3rd Key Component to Social Media Marketing Optimization - eMarketing Hubs

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