Hello fellow Twitter user! Don't forget to Twit this post
Social media is all the rage these days. Everyone wants to get in on the game and promote themselves on networks like Twitter, Facebook, StumbleUpon, and Digg. Social media, when done right, is a proven method of Internet marketing that can send hordes of quality traffic to your sites (e.g. see my case study about how Twitter sent me 35,967 hits in 14 days). But where does on-page SEO fit into all of this (particularly the title tag)? Does your SEO need to suffer in order for you to do well on social media sites? Contrary to what you may think, the answer is no. In fact, you can utilize social media to jump start your SEO efforts and get the best of both worlds.
In this article, I’ll describe the role of the title tag in social media and in SEO and let you in on a little title trick you can use to maximize both your social media and SEO exposure.
Title Tag for Social Media...
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I just recorded this 4 minute unscripted video to give you some insights into my current thinking on the issues of the past few weeks:
Downloadable Versions:
After I finished recording the video, I watched it and made some notes about what I had said. Let me clarify a few points:
We're not at war with Affiliate Marketers ... the more we think about it, we're really at war with people who submit highly derivative content ... You know the type ... You've seen this type of low value article as it looks like yet another rehashed works of every other similar kind of article instead of the fresh perspective that a true expert in their niche delivers.
Those who write & submit high value exclusive rights content have nothing to worry about.
Are you really an expert author if you write highly derivative content? No.
Ideal members write original content and own the exclusive rights to that content.
What's the ideal word count? 400-800 words.
Get this: Over 142,000 articles are currently in "Problem Status." Of those, 41% are under 399 words. Compare that to those that are over 750+ words which account for 1-2% of the total. That means you can significantly increase your chances of having your article accepted purely by increasing your word count to the 400+ range. Watch for a full blog post this week with the details on this internal stats study.
Don't increase your word count for word count sake. More filler words that say the same thing really adds no value. Instead, find ways to add your unique perspective, your unique expertise and how that can help your ideal reader to improve their situation. Use bullet points, numbered lists, etc.
As for the big "crack down" on low value content: We've been raising our standards every single month since we started. The only thing changing is the pace at which we raise our quality standards.
This wasn't just a business decision that affected us but it will also impact you because your high quality articles will have less competition for our million+ daily visitors when you don't have to compete with low value derivative content. We have an obligation to protect the massive time investment our ideal members have had over the years.
Don't worry about rejection. Even the best writers get rejected from time to time. Use the rejection process to learn our Editorial Guidelines. We know it takes time to learn and understand our 5-6 pages of guidelines. It's ok to make mistakes along the way.
Keep on writing & submitting your best quality original articles as that's the best way to get high-value traffic & exposure back to your website.
My goal for doing this quick video was to reassure 99% of our membership that they have NOTHING to worry about. If anything, they will see an improvement in the quality of content that will be side-by-side to their articles. That's healthy for competition because no one wants to put their high value articles next to low value rehashed/regurgitated works, right?! Right on. :)
I'm interested in hearing your thoughts on these changes. Please leave a comment at:
http://blog.EzineArticles.com/2009/10/derivative-content-be-gone.html
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Content Syndication: the 3rd Key Component to Social Media Marketing Optimization - eMarketing Hubs“Syndication is the act or process of syndicating” ( Dictionary.com) where syndicating is “to publish simultaneously, or supply for simultaneous publication, in a number of newspapers or other periodicals in different places: Her column is syndicated in 120 papers.” (dictionary.com)
Up till recently, the term syndication was more used as reference to newspaper or television (traditional media), but with the explosion of internet, syndication is more commonly known as RSS -Really Simple Syndication- and Wikipedia defines it as follow:
RSS (most commonly translated as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering into the reader the feed's URI – often referred to informally as a "URL" (uniform resource locator), although technically the two terms are not exactly synonymous – or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds."
As Internet Marketers, we all know the power of the famous icon and most of us are using RSS functions to make sure our blog content is widely read and followed.
