Monday, April 20, 2009

The State of Twitter Thriving but Not for Everyone Eric’s Tips

The State of Twitter: Thriving but Not for Everyone

This is the follow-up to my recent State of Twitter Part 1 post, in which I talked about the growth of Twitter, its proliferation in the media, and my decision to give it a try.

Along with my previous post, I conducted a survey about Twitter to over 1,500 participants.

This post is to report the results of the survey, along with my observations and a few opinions throughout.

The participants were mostly members of my Eric’s Tips newsletter. However, I also publicized it to my facebook friends, and it was re-tweeted by a few people which brought in some diversity as well.

But overall, I’d say that 80-90% of the participants were Internet marketers and aspiring entrepreneurs.

There were 927 Twitterers and 610 non-Twitterers.

I started by asking the Twitterers some basic questions about their use of Twitter:

The State of Twitter: Thriving but Not for Everyone | Eric’s Tips
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Learn How To Become A Better Copywriter With Twitter

The Recurring Themes of These Successful Tweets Are:

One: Make it clear what your message is about.

Two: Make it clear what they can expect from clicking on the link

Three: Provide an element of intrigue.

Four: Provide a call to action that will encourage them to check out the link and share it with their friends and Twitter followers.

It goes without saying that you should only recommend links and resources that provide value to your followers, otherwise it will lower your reputation and reduce the number of people who will click through on links that you post in the future.

One final thing to bear in mind when constructing your tweets - If possible, keep your tweets under 120 characters in length.

Learn How To Become A Better Copywriter With Twitter
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Saturday, April 18, 2009

The Twitter Revolution Brings Us To the Post Media Era

I believe these are not new media.. we are entering a post media era.

http://www.highheelsgambling.com/wp-content/uploads/2008/11/645px-family_watching_tv_in_the_1950s.jpgTelevision gave us the chance to have a shared experience.. to watch things from afar in the comfort of our living room.. but it required our attention and conformity and that allow advertisers to stick their products into those same living rooms.

This wasn’t because we wanted to sit in front of the tube.. it was just a necessary step to getting to the programing.

Now we can have video anywhere, and 2 way conversations. We don’t have to choose one place to have the telephone, or one room to watch entertainment.. and advertisers are not happy with our lack of conformity.

The Twitter Revolution Brings Us To the Post Media Era
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Thursday, April 16, 2009

The next big thing…

Confessions of a social media skeptic…

OK. April Fool’s Day was 15 days ago, but what can I say? I’ve been busy.

But there is a serious message here.

I know that some social media tools have attracted millions of users. I also know that social media can be used to “juice” SEO rankings and monitor and influence your marketplace.

Nothing wrong with any of this, but I’m seeing what I consider an alarming trend.

New marketers (and many old ones) are starting to make these tools their primary focus.

Big mistake  Ken McCarthy's BlogWords of wisdom from an Internet marketing pioneer » The next big thing…


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Sunday, April 12, 2009

A message from a friend

How can a thesaurus help when I form queries? Many searchers use a thesaurus (traditional or online) to generate an initial keyword list of synonyms. By using a thesaurus, you will often find new meanings that simply wouldn't have occurred to you otherwise. There are a number of well-designed online systems that will help you plumb the depths of a word's meaning.

 The IMSA Thesaurus tool ( http://21cif.imsa.edu/nym )prompts you to browse through word meanings as you look for the right keywords.

 Thesaurus.com ( http://thesaurus.reference.com ) has an online thesaurus that offers in-depth suggestions, classified by concept. The site has many language tools including a dictionary, language translator, and a dictionary toolbar.

Plumb Design offers a unique online Visual Thesaurus that prompts the user to work in 3-dimensions as they explore word meanings. ( http://www.visualthesaurus.com/online/index.html )

How can I quickly find synonyms as I search?
One of the best ways to find synonyms is to look in the documents returned by your first query. Pay attention to an author's use of professional vocabulary. You may see words that more precisely describe just what you are looking for. Also some search engines will refine your query by suggesting alternate keywords along with the results of your
search.  A message from a friend



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Saturday, April 11, 2009

Arianna Huffington: The Debate Over Online News: It's the Consumer, Stupid

Instead of trying to hold back the future, I suggest that media execs read The Innovator's Dilemma by Clayton Christensen (since I keep mentioning the book and giving copies to friends, I'm thrilled that Christensen is now blogging for HuffPost), and see what he has to say about "disruptive innovation" and how, instead of resisting it, you can seize the opportunities it provides.Or go to any college, as I often do, and ask a group of students how many of them, during the campaign, saw Tina Fey doing Sarah Palin. It's usually 100 percent.

Then ask how many saw it on Saturday Night Live. It's usually no more than one or two. Yes, SNL could have said tune in to NBC Saturday Night at 11:30 or don't see it at all. But Lorne Michaels and Jeff Zucker obviously don't want to go the way of Rick Wagoner and his Detroit buddies.Delivering the keynote address at the Newspaper Association of America's annual conference on Tuesday, Google CEO Eric Schmidt cut right to the chase, telling the assembled newspaper men and women: "Try to figure out what your consumer wants.

If you piss off enough of them, you will not have any of them."After we posted the Charlie Rose segment, HuffPost commenter osage weighed in: "EVOLVE OR PERISH. If AP refuses to adapt to the demands of the internet marketplace, it will disappear just as surely as 5 1/4" floppy disks and public pay telephones have disappeared. Resistance is futile."I'd love to hear your take. Fire away in the comments section.
Arianna Huffington: The Debate Over Online News: It's the Consumer, Stupid
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Thursday, April 09, 2009

Would You Pay To Read Your Newspaper Online?

Would You Pay To Read Your Newspaper Online? by Rachelle Money,  Would You Pay To Read Your Newspaper Online?Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content? It's the Sunday morning ritual shared by millions across the world. You trot down to the local newsagent and hand over a few dollars for a newspaper. When you get home you sift through the sections – fashion magazine, sports, international news, business and the TV guide – with each of your family taking their pick. Some of the more dedicated of you may purchase a newspaper every day but I'm guessing the majority (and I include myself) would rather log on to the laptop and read the same newspaper stories online for free.

This has resulted in many commentators accusing the online reader of contributing to the demise of print.It's no secret that the business model associated with print journalism has become as useful as an ashtray on a motorbike. Advertisers have been drifting away from newspapers, magazines and local publications for years now in favor of online platforms, and classified ads have gone online too – they were the newspapers' main source of income but is now disappearing. 'What now?' is the question on every media tycoon's lips.I was at the Guardian's Changing Media Summit in London the other week where the major players in UK media industry put their brains together to answer that very question.  Newspapers Online

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Wednesday, April 08, 2009

Simple Video Marketing Tips: A 3-Part Simple Video Marketing Tutorial Series | Attraction and Relationship Marketing Classroom

Simple Video Marketing Tips: A 3-Part Simple Video Marketing Tutorial Series This post was written by Jim Hickey on March 31, 2009Posted Under: Attraction and Relationship Marketing I recently encountered a series of three videos on YouTube describing a simple video marketing tutorial series easily employed by even the newest person to attraction and relationship marketing. Three of the videos provide key actions to enhance the visibility of your marketing videos on YouTube (though it can also help with other video sites and search engines such as Google). In the following video, the presenter identifies the importance of choosing an effective title for the video as well as a simple process to aid in the selection of great title.
Simple Video Marketing Tips: A 3-Part Simple Video Marketing Tutorial Series | Attraction and Relationship Marketing Classroom
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Friday, April 03, 2009

Spring won't let me stay in this house any longer! I must get out and breathe the air deeply again

It is that time of year again, the birds are finally chirping outside and occasionally I am given the rare opportunity to crack a window and let the fresh air waft through. I am getting on in my years because the new fresh smells always stimulate my memory and guide me to a simpler time. I recall the days when mama would be doing the “wash”, she would bring the sheets in from the line, and they smelt just as I imagined it to be if you shoved your nose in a cloud.  Roofessions | Anonymous Confessions & Rants

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Who Are The 5 Funniest People on Twitter?

Who Are The 5 Funniest People on Twitter? *Brevity is the soul of wit. At least, that's what Shakespeare tried to teach us - and he wasn't particularly brief about it. What would the poet have thought of Twitter, where every joke is 140 characters or less? We'll take a look at the funniest people on Twitter, the folks who put the "wit" in "twit," and the people largely responsible for my flagging productivity at work (actually, one of them is a cat).The Funniest Tweeple I Know
Who Are The 5 Funniest People on Twitter? | Twittown Blog - The Apps and Widgets Community and Forums
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