Would You Pay To Read Your Newspaper Online? by Rachelle Money, Would You Pay To Read Your Newspaper Online?Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content? It's the Sunday morning ritual shared by millions across the world. You trot down to the local newsagent and hand over a few dollars for a newspaper. When you get home you sift through the sections – fashion magazine, sports, international news, business and the TV guide – with each of your family taking their pick. Some of the more dedicated of you may purchase a newspaper every day but I'm guessing the majority (and I include myself) would rather log on to the laptop and read the same newspaper stories online for free.
This has resulted in many commentators accusing the online reader of contributing to the demise of print.It's no secret that the business model associated with print journalism has become as useful as an ashtray on a motorbike. Advertisers have been drifting away from newspapers, magazines and local publications for years now in favor of online platforms, and classified ads have gone online too – they were the newspapers' main source of income but is now disappearing. 'What now?' is the question on every media tycoon's lips.I was at the Guardian's Changing Media Summit in London the other week where the major players in UK media industry put their brains together to answer that very question. Newspapers Online
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